Blistex wanted a new and fresh look for their brand. The goal was to keep the same unique look they're used to but give their packaging an update. I incorporated a geometric design using different fruity prints and colors to the packaging while including a "Lip Tips" pull down brochure. They really wanted to keep their "Lip Tip" brochure but wanted a new way to display it instead of the standard peel off on the back of the package.
This was a student project for an advertising class.