This program was developed because the gut is considered the second brain. Your gut health has the ability to change your overall wellbeing. I wanted this program to be really simple in aesthetic, and deliver very clear concise content. Our demographic is an older woman, so sometimes our users have struggled with link identification within our programs in the past, so we made sure to make all links bold and underlined. This drastically cut down on the amount of emails to customer support. I also kept imagery to a minimum because many people like printing these e-programs out and we've gotten feedback that the images, while beautiful, take up more space and ink.